Throughout my career, I’ve built experience across digital marketing, content creation, paid advertising and social media, combining creative storytelling with data-driven strategy to help brands grow.

Currently, I work as a Digital Marketing Specialist at Prana Chai, where I lead the end-to-end digital marketing strategy across global markets. I manage organic and paid campaigns across Meta, Google, TikTok and Reddit, create all campaign assets and video content in-house, oversee website management, execute CRM and email marketing campaigns, and analyse performance to continually optimise results. My work has contributed to growing monthly leads from around 20 to more than 120, increasing Instagram reach from 260,000 to over 1.4 million, and expanding Facebook views from 3.7 million to over 13.8 million.

Prior to this, I worked as a Video Editor and Social Media Intern at WTFN, where I produced digital content and edited video for the YouTube series 28 Days That Changed My Life, while supporting social media management and audience engagement. Alongside this, I have worked as a freelance digital marketing consultant, helping businesses strengthen their online presence through social media management, content creation, website design and digital strategy.

With qualifications in Media and Communication and Information Technology, I bring a balance of creativity and technical expertise to every project. Whether I'm developing a paid campaign, producing engaging content, editing video or building a brand's digital presence, my focus is always on creating work that delivers measurable results while telling authentic stories that connect with audiences.